On Jane the Virgin, Jane Villanueva writes a romance novel called Snow Falling which is later published in real-life — news which was pleasantly received by fans everywhere.
I get the excitement of it all but I can’t seem to ignore that everything about this feels methodical. Especially once the book was published in real life. I just can’t look at the show the same way anymore.
The scenes where I’ve seen Jane pouring her heart out into the book no longer seem like a passing moment in the show. I can’t watch it without thinking they’re making sure we…
Most of us don’t tell everyone our business. We know that it's not safe for everyone to know our every move. But somehow on social media, those rules go right out the window.
We instinctively post our achievements online. We seem to have an obsession with showing the world that we’ve gotten the shiny object that everyone else wants.
We tell ourselves that millions of people do it every day and nothing happens to them. …
You know what’s more important than having content on your SAAS website?
Having QUALITY content.
Throwing a few sporadic blog posts onto your website, that offer no real value to your audience simply will not cut it anymore.
There is a lot of information out there. Consumers have options. They don’t just trust the first website they see. They are thoroughly researching and comparing information from several sources, quickly sifting out information that is useless to them, and sticking to the ones that offer them value. They know exactly what they want to read, and they’re accepting nothing.
Having a strong blogging strategy is key to attracting leads to your B2B website. In fact, businesses that blog attract 67% more leads than those that don’t.
When done right it can establish your company as an authoritative source to your audience while showcasing your brand’s personality.
However, B2B blogging is not a passive process. It takes a lot of work on the back end to make your blog effective. Ignoring any of these details could decrease your blog’s chances of reaching your intended audience.
Here are some B2B blogging mistakes writers often make and how to avoid them:
Popular writers on medium tend to be out of reach.
If you reach out to them to network, there’s no telling if they’ll return the gesture. It’s easy for you to get lumped in with those seeking free advice or asking repetitive questions, rather than someone seeking genuine connection. And ultimately ignored or left unseen.
At the end of the day, there are several factors that can create a barrier between popular writers and those who want to network with them.
And it doesn’t get much easier with the many ways you can reach them — like slack groups, LinkedIn…
Most companies hiring for Digital Marketing roles, tend to have zero tolerance for people who lack experience.
You won’t see any of these companies hiring digital marketers post that they provide training or require minimal experience.
In fact, recently I saw a post on indeed hiring for a Facebook ad specialist. They stated in bold capitals that they aren’t looking for someone that needs to be told what to do.
To be honest I get it. I would imagine it’s pretty rigorous to teach employees something like Facebook ads, PPC ads, or SEO. That’s an investment that companies would have…
I drove past a high-end store called Neiman Marcus the other day.
The huge, glossy wall outside glistening in the lights of the city something I’d usually admire, didn’t have the same effect that is once would have.
I wasn’t at all impressed.
That’s what happens when all the world's symbols of wealth are crumbling right around you.
No matter what the reason is, the focus isn’t on getting ‘nice things’. Once upon a time, the goal was to be able to afford expensive things. Now, not so much.
People just want to be able to afford life right now…
I came across a movie called ‘The Intouchables’ recently. The storyline was strangely similar to a few movies I had seen around that time (The Upside & The Fundamentals of Caring).
Like ‘The Intouchables’, both movies centered around a wheelchair-bound patient who employs an unqualified caretaker and they unexpectedly become close friends.
But what’s even more strange is that The Upside & The Intouchables in particular seemed like replicas of each other.
The scenes were Identical.
As it turns out there’s a reason for this. …
Shortly after I started tutoring English, I was hit with two major revelations:
Writing comes with gray areas. That’s typically difficult for students who didn’t like writing to grasp. They didn’t like the subjectivity. I didn’t have a perfect step-by-step formula for the perfect essay, and that worried them.
The truth is, it produced a level of ‘ambiguity’ they were not comfortable with.
A lot of non-writers fear that. But writers thrive in it.
The same is true of a competent…
Recently I came across a story titled ‘Maybe You Shouldn’t Be a Writer’.
Instantly, it brought me back to a time when I was really sensitive about my writing.
At a very dark time in my life, I decided to dust off my dormant-hobby of writing and transform it into a career.
I committed to the process but had no idea what I was doing.
The little confidence I had in my writing was like a zit that was on the verge of being popped. I blocked out anything that had the potential to dissuade me from writing. …
Welcome to my very own informed mind dump. Look around…read something. Don’t be shy.